TEDM1080
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Advanced Digital Marketing
Digital Marketing and AnalyticsSchool of Technology and Service
Start Term
2026-2027
Course Title
Advanced Digital Marketing
Course Code
TEDM1080
Course Hours
60
Course Credits
2
Description
The Advanced Digital Marketing course is designed to help students become proficient in advanced digital marketing tactics, best practices, and strategies. The course will cover advanced marketing strategies for content marketing, email marketing, search engine optimization, conversion rate optimization, digital advertising, social media marketing, or marketing analytics. Students will learn through lectures, presentations, and hands-on training these advanced marketing skills.
Upon course completion, students will be able to:
• Demonstrate knowledge of advanced digital marketing skills needed for the jobs of today.
• Research and present new digital marketing tools, skills, or best practices.
• Implement ways to stay up to date in chosen digital marketing specialty.
• Create a digital marketing resume with the skills and knowledge learned in the program.
• Complete mock interviews for specific digital marketing jobs.
