TEDM1070
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Social Media Marketing
Digital Marketing and AnalyticsSchool of Technology and Service
Start Term
2026-2027
Course Title
Social Media Marketing
Course Code
TEDM1070
Course Hours
90
Course Credits
3
Description
The Social Media Marketing course is designed to help students become proficient in organic and paid social media marketing on today's leading platforms. This course will cover social media branding, social media strategy, social media management, paid social media marketing, influencer marketing, social media tools, and social media analytics. Students will learn through lectures and hands-on training the best practices and strategies of social media marketing.
Upon course completion, students will be able to:
• Explain why social media marketing is an important part of a company's overall marketing strategy.
• Demonstrate knowledge of social media marketing key terminology and definitions.
• Analyze when and how to use social media marketing to maximize return on investment.
• Execute social media marketing best practices for today's most popular platforms.
• Demonstrate proficiency in using social media marketing platforms and tools.
• Create and optimize social media ad campaigns.
• Break down and report on social media analytics.
