TEDM1050
Download as PDF
Search Engine Optimization
Digital Marketing and AnalyticsSchool of Technology and Service
Start Term
2026-2027
Course Title
Search Engine Optimization
Course Code
TEDM1050
Course Hours
60
Course Credits
2
Description
The Search Engine Optimization course is designed to help students become proficient in SEO using todays leading platforms. The course will cover search engine optimization best practices, on-site SEO, off-site SEO, technical SEO, SEO audits, and today's leading SEO tools. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of SEO.
Upon course completion, students will be able to:
• Explain why search engine optimization is an essential part of a company's overall marketing strategy.
• Demonstrate knowledge of search engine optimization key terminology and definitions.
• Analyze when and how to use search engine optimization to increase website rankings.
• Execute search engine optimization best practices and strategies through hands-on projects.
• Manage on-site, off-site, and technical search engine optimization on their personal website/portfolio.
• Perform and present website audits for businesses.
• Demonstrate proficiency in using search engine marketing tools.
