TEDM1020
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Marketing Design
Digital Marketing and AnalyticsSchool of Technology and Service
Start Term
2026-2027
Course Title
Marketing Design
Course Code
TEDM1020
Course Hours
60
Course Credits
2
Description
The Marketing Design course will help students become familiar with graphic design concepts and platforms. The course will cover marketing design principles, design best practices, and popular graphic design platforms. Students will learn marketing design through lectures, guest speakers, presentations, and hands-on applications.
Upon course completion, students will be able to:
• Demonstrate knowledge of graphic design key terminology and definitions.
• Explain why marketing design principles are an important part of a company's marketing strategy.
• Display an understanding of how design affects businesses marketing efforts.
• Break down the differences between good and bad marketing content.
• Create marketing content on today's most popular platforms.
