TEDM - Digital Marketing and Analytics

In the Digital Marketing and Analytics program, students will learn the fundamental principles of marketing, strategy, and best practices. Students will learn the day-to-day tasks of the modern digital marketer from lectures, guest speakers, presentations, and hands-on application. Through instruction and hands-on practice, students will learn and test their skills in Search Engine Optimization, Search Engine Marketing, Digital Advertising, Social Media Marketing, Content Marketing, and Email Marketing.

• Demonstrate a working knowledge of the fundamentals of digital marketing and marketing analytics.

• Define key digital marketing and analytics terms and definitions.

• Assess marketing data using industry tools and best practices.

• Create strategic digital marketing plans following industry suggested best practices.

• Implement a digital marketing strategy in a business.

• Complete industry certifications to show competencies in each digital marketing vertical.

• MTECH Program Certificate in Digital Marketing and Analytics

• Google Adwords Certification

• Google Analytics GA4 Certification

• HubSpot Email Marketing Certification

• HubSpot Content Marketing Certification

• HubSpot Social Media Marketing Certification

• HubSpot Marketing Software Certification

• HubSpot Search Engine Optimization Certification