TEDM1060
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Digital Advertising
Digital Marketing and AnalyticsSchool of Technology and Service
Start Term
2026-2027
Course Title
Digital Advertising
Course Code
TEDM1060
Course Hours
90
Course Credits
3
Description
The Digital Advertising course is designed to help students become proficient in Search Engine Marketing using todays leading platforms. The course will cover digital advertising best practices, bidding strategies, search ads, display ads, video ads, digital ads optimization analyzing ad performance, and current leading digital advertising platforms. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of Digital Advertising.
Upon course completion, students will be able to:
• Explain why digital advertising is an important part of a company's overall marketing strategy.
• Demonstrate knowledge of digital advertising key terminology and definitions.
• Analyze when and how to use digital advertising to drive website traffic, leads, and sales.
• Execute digital advertising best practices and strategies through hands-on projects.
• Create digital ads on current leading advertising platforms.
• Break down digital advertising results and key metrics for improving results.
• Demonstrate proficiency in using digital advertising tools.
