TEDM1040
Download as PDF
Email Marketing
Digital Marketing and AnalyticsSchool of Technology and Service
Start Term
2026-2027
Course Title
Email Marketing
Course Code
TEDM1040
Course Hours
60
Course Credits
2
Description
The Email Marketing and Customer Relationship Management course is designed to help students become proficient in email marketing, using todays leading platforms. The course will cover email marketing best practices, email marketing strategy, creating emails, lead generation, creating landing pages, tracking email marketing analytics, and email marketing automation. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of email marketing.
Upon course completion, students will be able to:
• Explain why email marketing is an important part of a company's overall marketing strategy.
• Demonstrate knowledge of email marketing key terminology and definitions.
• Analyze when and how to use email marketing to maximize their customer experience and drive more website visits, leads and sales.
• Execute email marketing best practices and strategies through hands-on projects.
• Create a variety of different email marketing content.
• Demonstrate proficiency in using email marketing tools and platforms.
• Execute and design email marketing automation workflows for contact management.
