TEDM1030
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Content Marketing and Marketing Analytics
Digital Marketing and AnalyticsSchool of Technology and Service
Start Term
2026-2027
Course Title
Content Marketing and Marketing Analytics
Course Code
TEDM1030
Course Hours
120
Course Credits
4
Description
The Content Marketing and Marketing Analytics course is designed to help students become proficient in content marketing, web design, and marketing analytics using todays leading platforms. The course will cover content marketing best practices, content marketing strategy, creating marketing content, website design, website building, website management, tracking marketing analytics, and measuring and reporting on marketing efforts. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of content marketing.
Upon course completion, students will be able to:
• Explain why content marketing is an important part of a company's overall marketing strategy.
• Demonstrate knowledge of content marketing key terminology and definitions.
• Analyze when and how to use content marketing to optimize a customer buyer's journey.
• Execute content marketing best practices and strategies through content creation.
• Demonstrate proficiency in using content marketing platforms and tools.
• Build content promotion strategies for businesses.
• Create and manage a personal website or portfolio.
• Analyze marketing data to make informed future business decisions.
• Demonstrate proficiency in using leading marketing analytics tools.
