TEDM1010
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Introduction to Marketing
Digital Marketing and AnalyticsSchool of Technology and Service
Start Term
2026-2027
Course Title
Introduction to Marketing
Course Code
TEDM1010
Course Hours
60
Course Credits
2
Description
The Introduction to Marketing course is designed to help students become proficient in the fundamentals and best practices of marketing. The course will cover key digital marketing terms, marketing research, buyer personas, positioning, buyer behaviors, brand management, product management, and pricing. Through lecture, guest speakers, presentations, and hands-on application, students will become proficient in the skills needed to be a modern-day digital marketer.
Upon course completion, students will be able to:
• Demonstrate fundamental marketing skills needed to pursue an education in digital marketing.
• Display an understanding of marketing key terms and definitions.
• Assess marketing strategies through industry case studies.
• Implement marketing best practices and strategies through hands-on business applications.
• Present marketing plans based on industry best practices.
